THIS IS NOT A BANANA

Appointment at the 2026 Festival of Common Places "Culture with a capital C" – www.festivaldeiluoghicomuni.it

“Corvino Produzioni” presents a show by and with BENEDETTA COLOMBO “Artefacile”

A million dollars for a gold toilet, $120,000 for a banana taped to the wall: madness or genius? Is contemporary art really just a big bluff for wealthy eccentrics, or is there something more complex behind the sensational headlines and astronomical figures?

“This Is Not a Banana” is a show that dismantles myths and clichés about the art market, revealing the behind-the-scenes of a system that blends creativity, provocation, and sophisticated commercial strategies. Between visionary artists, unscrupulous collectors, influential critics, and gallerists with unerring instincts, the world of contemporary art is a great game where the rules are never what they seem.
Why do some works reach stratospheric prices? What makes a banal object an artistic icon? Where is the boundary between art and speculation? Through incredible anecdotes, cutting irony, and surprising behind-the-scenes details, the show tells the most absurd and brilliant stories of contemporary art, from Duchamp to Banksy, from Cattelan to Hirst.

A journey through provocations, scandals, and brilliant insights, to discover that behind every work—even the most bizarre—lies a message, an idea, or at least a good marketing strategy.
In the end, perhaps you'll look at the famous banana with different eyes. Or perhaps you'll still think it's crazy. But you'll certainly know how much it costs—and why.

Free admission, but registration is required at the following link: https://www.eventbrite.it/e/questa-non-e-una-banana-tickets-2002940907171